Helping you navigate a new and changing world. With data, AI, and a healthy dose of skepticism.

The world feels like it's moving too fast. New technologies every week, endless predictions about what's coming next, and everyone claiming their solution will transform everything. I help cut through the noise to find what actually matters and what you can safely ignore.

Why Listen to Me?

I've been watching this tech revolution unfold from the beginning. Born in 2002, I was fixing teachers' laptops in first school when Windows XP was the future. I've seen VHS become Netflix, flip phones become iPhones, and watched every major technology shift that's happened in the last two decades.

I was an early adopter of ChatGPT, but not because I was chasing the latest trend. I could see through the initial excitement to understand what was genuinely new and what was just better packaging of existing capabilities. While others were either predicting the end of the world or dismissing it as a toy, I was testing its actual limitations and possibilities.

See, I don't get swept up in headlines claiming AI has achieved consciousness because it beat a human at some specific task. When you strip away the drama, most of these "breakthroughs" are just sophisticated pattern matching doing what computers have always done best - processing large amounts of information quickly.

The real question isn't whether AI is amazing or terrifying. It's knowing which changes actually matter for your business, your career, and your life.

How I See the World Right Now

Technology moves fast, but humans don't

Self-checkout has been around for decades and most supermarkets still have regular cashiers. The limiting factor isn't what's technically possible - it's what people are actually willing to adopt.

Small improvements beat big promises

I'd rather help you achieve a reliable 15% efficiency gain than chase some impossible 80% transformation that never materializes. Modest improvements compound. Revolutionary promises usually don't.

The future isn't predetermined

Despite what tech evangelists want you to believe, we're not on some inevitable path to robot overlords or digital utopia. We're just in the thick of it, making choices about what to build and what to ignore.

Context matters more than technology

The same AI tool that revolutionizes one business might be completely useless for another. The question isn't "should we use AI?" - it's "what problems do we actually need to solve?"

What I'm Working On

I put my perspective into practice through real projects:

Zeroish Hydration - Building a hydration brand that cuts through sports drink marketing nonsense. If it doesn't genuinely help you hydrate better, it doesn't go in the bottle.

Helping businesses navigate AI adoption - Working with companies to identify the 10-20% improvements that genuinely matter, rather than chasing transformation promises that fall flat.

My Writing

I think through these changes by writing about them. Recent thoughts on technology, business, and making sense of a world that feels like it's moving too fast:

These posts are where I work through what's actually happening versus what people are claiming is happening. All written by me, proofread by my partner. No AI writing here - just AI-enhanced thinking.

Let's Navigate This Together

If you're trying to figure out what actually matters in all this technological noise, if you're building something real and need perspective on where to focus your energy, or if you just want to argue about whether supermarkets will disappear - let's talk.

I'm particularly interested in connecting with:

  • Founders who need to move fast without getting distracted by every new trend
  • Business leaders trying to separate AI reality from AI marketing
  • Anyone who thinks clearly about technology rather than getting caught up in hype cycles

The world is changing, but that doesn't mean we have to lose our heads about it.